What is it and what role does it perform? Software marketing has become a hot topic for discussion recently. A lot of people are curious about details regarding marketing tools. They would like to know what tasks they can perform and what functions they have. Computer programs make it possible for large enterprises such as restaurant businesses to cope with repetitive tasks faster because they are done by a machine and not by a human which ensures fully correct operation. Different software can help to watch videos, edit documents, PHOTO and videos, send emails, create files, etc. In these times a lot of various types of programs exist that are of great help for large businesses as VULKAN. These are antivirus programs, editors, CATS, archivers and programs for communication. Marketing automation tools are available online. So, users may find them and download them to their laptops or mobile devices for free.